Fads seem to come and go, and then return again. Perhaps, that is what is happening in Hollywood and around the country today. If you want to look cool, you need to get a brimmed hat; wire sun glasses, a goatee; white suit and matching shoes and then you really look good. However, I am not sure that is what the guy was trying to do in this photo. It is from a copy of the Deseret News I have from the summer of 1947. It is LDS President George Albert Smith making remarks of the dedication services for the "This is the Place Monument". He may have been the fore bearer of fashion.